Who Needs Smartphones?

With all the hype (and controversy) surrounding the new iPhone 4G, it is easy to forget that having a smartphone is not everything. Yes, it is nice to be able to browse the web on your phone while listening to some music or even have a dictionary or books stored on your phone. But the primary use of a phone really is to make calls and send texts.

This is exactly what Just5 is focusing on. The manufacturer has come out with a line of phones that have… nothing. No this is not a joke, Just5 is focusing on the bare basics and has a target market in mind which it hopes will make these models a success. The phone allows you to make calls and send texts. Apart from this it has large buttons, a moderately large screen, has very loud volume levels and allows you to store five emergency numbers which can be accessed via an SOS button.

So who are they targeting? Seniors, Children and those with vision & hearing impairment. The idea seems rather sound and with the price of the phone expected to be far cheaper than any other phone in the market, it could succeed. It could even find a willing market in Asian countries, as it would be an extremely cheap alternative for companies who provide phones to their sales force.

Just 5 are not planning to release anything more complicated than this in the future. Designs may differ, but the features will remain more or less the same. The success of the idea will be well worth watching.

Comments Off on Who Needs Smartphones?

publisher on June 23rd 2010 in Technology

Comments are closed.